ROBERT MONDAVI WINERY | corporate literature: A deep friendship that grew from a shared passion for winemaking also created a notable partnership between Napa Valley’s Robert Mondavi and Italy’s Vittorio Frescobaldi. To help launch this venture, we gave the Luce della Vite brand a poetic and understated narrative–the Luce and Lucente wines presented as a timeless collaboration between the two winemaking families. Jim Murphy: creative director
1 | 2SF DIGITAL STUDIO } LEVIS | corporate literature: Moving forward with a new generation, Levis launched the Go Forth campaign, inspired by the passion Walt Whitman felt for the potential of America and the promise of the future. Folio2 provided concepting and design for this b2b product catalog intended to speak to the feminine pioneer in us all. W+K Portland: creative, SF Digital Studio: product photography
KIKKOMAN } KETCHUM COMMUNICATIONS | corporate literature: How do you elevate a brand from mainstream to culinary? Determined to be seen as a serious, healthy, delicious, and yes–even trendy foundational ingredient, this concept brochure launched a program of partnership with distinguished chefs, opening the eyes of purveyors and consumers alike, and stirring the imagination.
1 | 2ROBERT MONDAVI WINERY | corporate literature: The La Famiglia di Robert Mondavi brand, introduced in 1995, focused exclusively on ultra-premium California wines with an Italian voice. Folio2 gave clarity to the La Famiglia brand as crisp and austere as the Pinot Grigio it presented.
CHARLES F. SHAW VINEYARD AND WINERY | packaging: Charles Shaw developed a passion for Beaujolais wine as his career in France flourished. When he purchased a vineyard in the Napa Valley and released his own label, it represented the marriage between California’s winemaking convention and French credentials. The label’s hand-lettered design engendered trust and authenticity at first glance. Sebastian Titus: illustrator
STANFORD UNIVERSITY: The Studio Art Lecture Series of Stanford University’s Department of Art & Art History gathered noteworthy conceptual and traditional artists, filmmakers, and academics together to speak, inspire, and enlighten. Our series of 17 posters invited students and the public to these lectures, screenings, and symposiums.
CYDNEY TOPOL } ALLEN MCKINNEY | web design: A site created as a reflection of those very qualities that define the exceptional photography and craft of this collaborative pair. The language of elegance, simplicity, and timelessness was required to allow these remarkable platinum/ palladium prints to speak.
PILOT BRANDS } GREEN IDEALS GROUP | print and web design: The audience of restaurateurs and culinary chefs required something more to attract and inform. The design and content of this site transports the viewer to the verdant pastures and pristine surroundings of a lush New Zealand, promising a culinary experience of exceptional grade and farm-to-table quality.
FLEUR*T | web design: The ability to deliver a singular impression of elegance and high style is a difficult thing to package. This site captures a mood, a suggestion, a level of detail that entices the viewer to trust in an unconventional voila!–for event planning, floral or interior design, or in the intimate selection of treasures in a retail shop.
GREEN IDEALS GROUP } GREEN CHI CAFÉ | e-book and web-blog design: Warm and informal, the Green Chi Café invites the visitor to stay while getting acquainted with the eco-minded community. Lighthearted graphics–for both web-blog and e-books–were delivered with delicate details building a sense of ease and serenity while informing and enlightening. Green Ideals Group: brand positioning and logo design