THE ART OF LISTENING: It begins with identifying goals and objectives and reviewing the project's timeline. Once defined—a proposal and cost estimate are presented.
IDEAS + STRATEGIES: We then begin by outlining ideas and strategies in a creative brief that will be used as a foundation for creative decision-making for the remainder of the project.
CREATIVE + DESIGN: Ideas and strategities are translated into
visual designs and prototypes that reflect the brand's promise. Production and / or programming considerations are kept in the forefront.
DESIGN REFINEMENTS + PRODUCTION / PROGRAMMING: From the prototypes presented, the chosen design will then be extended to several pages or spreads, or additional packages. Once approved, the design is applied to the entire project—files are prepared for the printing press or programmer.